According to the Netcraft November 2015 survey there are 902,997,800 active websites around the world. This data tells us that there is no greater tool your business or brand can have than a website that promotes your brand, product and service while adding value to customers. Just by adding interesting content and engaging traffic tools to expand your reach, you can boost website traffic while establishing yourself as a trustworthy contributor of the modern digital community.
We have listed below 7 quick and effective DIY ways to improve performance and boost traffic to your website.
1. Responsive and Optimize website
To increase the visibility of your website and boost traffic, incorporate product/content-rich search words that will earn your site more visibility in popular search engines. As we know a lot of website traffic comes from search engines like Google, Bing, and Yahoo – normally when a user is discovering your site for the first time –make sure you’re using a simple SEO techniques, such as responsive website, keyword-rich text and titles, frequent content updates, etc. When incorporated organically, these are great ways to increase your presence in search results and bring more traffic to your site.
2. Improve your social media presence
It is not enough to write and upload great contents/products hoping that search engine will do everything. Freely available social media sites such as Facebook, Twitter, Google Plus, YouTube should use as an extension of the website. These social media don’t only promote your website, but serve to build up personality and profile. Relevant content and easy to share button help share and expand your network.
3. Attractive headline
Headlines are the one people read first and it is very important. Without a attractive headline, even the great content will go unread. When sharing your content on social media, think carefully about creating headline for your content that will be more interesting to readers.
4. Advertise
In order to generate high traffic, many websites rely on advertising that could be the pay per click (PPC) or cost per acquisition (CPA) model, a form of internet advertising in which the advertiser pays for clicks on their ads, only paying for actual traffic driven to their website or once the product is sold. It really depends on your budget and target, this might be a good option for you to get more visitors and convert them into a sale.
5. Find your community
One of the best ways to increase website traffic is to connect with community in your fields. By connecting with other bloggers, writers and influencers in your field, and forming a virtual community, you will be positioning yourself as a trusted brand. One of the effective way to make connections is by giving back – that is to exchange the link with other similar website. Similarly, participate in conversations in forums or on social media so you could establish yourself and your site as a dynamic community contributor.
6. Provide a value
Now that you’ve started seeing more traffic coming to your website, think about keeping the ones you have – and how to inspire those visitors to tell their friends and family sharing your content. Create interesting, unique, and up to date content that your visitors will organically want to share with their friends and family, and that will inspire others to link to your content. As we have mentioned above the links are a great organic way to improve your SEO. Word-of-mouth is still one of the most trusted ways to boost website traffic, and to generate engagement. As long as there is a value visitors will automatically follow you.
7. Send Email
A friendly email message about your product, content or promotion can help boosting traffic to your website. Just make sure you don’t bombard people with unnecessary email about every single updates in your business. People always want to have free stuffs and this is the right tool to let them know and attract to your site.